Mikayla Moriarty
• Creative Designer • Print & Digital Advertising
• Digital & Social Media Marketing • Photographer/Videographer
Hi, I’m Mikayla—a creative problem solver with a strong background in project management,
content creation and campaign execution.
262.745.0648 • mnewman931212@gmail.com
Kitchen Cabinet Refresh Digital Course
Free online course to learn step-by-step instructions on how to refinish kitchen cabinets. The goal of course was to provide a free resource to different audiences (consumers, GF customers, professional contractors, realtors, etc) with the opportunity of gathering customer data and growing our newsletter list.
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Objective: Boost customer retention/advocacy with an opportunity to gather leads
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My role: Video production for course material; collaborated strategy & design of promotional content
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Tools used: Adobe, Canva, WordPress (ThriveThemes), Typeform
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Results: Up to 100 new signups/month
Tai Chi Chuan Digital Courses
Step-by-step instructions to learn the historic Yang Family Tai Chi Chuan form, Returning Tai Chi. The goal of the course was to provide a source of passive income and a solution to alleviate the client's burden
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Objective: Boost customer retention/advocacy with an opportunity to gather leads
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My role: Video production for course material
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Tools used: Adobe, WordPress (ThriveThemes)
Enduro Subbrand Revitalization
General Finishes wanted to revitalize their line of professional coatings, Enduro®. They wanted to go in a modern direction that represented premium quality products that were offered in this line. With this new redesign, we incorporated new strategies to increase brand exposure and grow professional, manufacturing and OEM leads.
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My role: Redesign logo, brand style, and product labels
Social Media Marketing
Video and graphics for announcements, events, and other timeline-related content. These were designed and posted across all social media channels, FB groups. For events, events were created on the website, Facebook and LinkedIn.
One-Time Marketing Campaigns
Video and graphics of product releases for General Finishes. These were part of campaigns which included newsletter and social media posting, as well as distribution of files for retailers and distributors to use for their websites and Amazon listings.
Paid Digital & Print Advertising
Design and distribute print and digital materials via external companies, including websites,
magazines, social media channels, etc.
Literature & Marketing Materials
Partner with internal teams and retailers to create marketing collateral, including catalogs, brochures, and digital assets.
Mikayla Moriarty
262.745.0648 • mnewman931212@gmail.com